BA (Hons) Fashion Marketing and Communication

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  • Описание программы
    BA (Hons) Fashion Marketing and Communication.
    Undergraduate Courses - Barcelona


    IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster.

    The course enables students to develop the specific knowledge and master the digital production tools and skills required by future professionals in the management of Marketing and Communication within the vibrant and demanding environment that is the Fashion industry, including its most direct ecosystem of suppliers.

    From a strategic, executive and eminently practical approach, students will learn about the functioning and management of brands at the service of the product and the company; from the creation to the execution of strategies, delving deeper into the approaches and techniques necessary to build and communicate corporate value that has an impact on their success. Technical knowledge of the product, the management of creativity and publishing activity will also be developed, including the creation, production and management of digital media and content.

    The educational pathway combines lectures and practical sessions, workshops and master classes with professionals from the sector, as well as external visits to companies, museums, showrooms and art galleries.


    CREDITS: 360 UK
    DURATION: 3 YEARS + 1 OPTIONAL YEAR (WORK PLACEMENT YEAR)
    ATTENDANCE: FULL-TIME
    LANGUAGE: ENGLISH


    Methodology
    This course teaches students how to develop writing and articulation skills, along with capabilities of communication and presentation, negotiation and sale, self conscience and impact, as well as the aptitude for collaboration. The key work tools are research, conceptual development, visualisation and ideas prototyping, and projects presentation.

    Objectives.
    The first year of the course is focused on the acquisition of broad fundamental knowledge, building the confidence necessary to apply a wide range of specialist skills, evaluate information in order to identify the challenges and opportunities that underpin research strategies, and work in specific and varied contexts, both individually as well as part of a team, in an effective and proactive manner.

    The objective of the second year is for students to generate original and practicable ideas through the analysis of concepts at an abstract level, analysing and evaluating information, while taking responsibility for defining and achieving results at personal and group levels. The knowledge acquired is applied in a more independent and mature way, responding to higher-level academic demands.

    The third year is focused on reviewing the knowledge acquired from a critical perspective, as well as its consolidation and expansion in a structured and coherent manner. To do this, students are expected to make use of the specific skills required for the area of study, evaluating concepts and tests from multiple sources with a critical spirit and strategic vision, transferring and applying diagnostic skills and creativity in both the ideation and execution phases. Students should also express meaningful judgements in a variety of situations, as well take responsibility for setting and achieving personal or team objectives.

    *The optional Work Placement Year offers students the possibility of gaining extended practical experience through a work placement in industry lasting between 35 and 52 weeks between Level 5 and Level 6. This Module is designed to allow the student to gain in-depth practical experience as well as personal and professional development within the established Placement Year framework.

    Job Opportunities.

    - Fashion Editor
    - Visual Merchandiser
    - Press Office Manager
    - Public Relations Management
    - Product merchandiser
    - Community Manager
    - Fashion Consultor
    - Design manager
    - Product manager
    - Fashion Event Organizer
    - Fashion Journalist
    - Entrepreneur
    - Etc.


    1.
    MARKET RESEARCH
    FASHION MARKETING
    FASHION COMMUNICATION
    TEXTILE CULTURE
    FASHION PRODUCT
    MICROSOFT OFFICE -EXCEL
    ADOBE PHOTOSHOP AND ILLUSTRATOR
    DESIGN MANAGEMENT
    FASHION PUBLISHING
    FASHION SYSTEMS
    FASHION COMPANY MANAGEMENT
    HISTORY OF ART
    HISTORY OF FASHION
    CONTEMPORARY FASHION
    FASHION MERCHANDISING
    FASHION MARKETING PROJECT
    FASHION JOURNALISM
    FASHION COMMUNICATION PROJECT
    ACADEMIC WRITING WORKSHOP
    GREAT TEAMS CREATE FABULOUS PROJECTS

    2.
    ADVERTISING
    BELLOW THE LINE ( PR EVENTS)
    DIGITAL MEDIA MARKETING & COMMUNICATION
    BUDGETING
    ADOBE IN DESIGN
    VIDEO LANGUAGES
    VIDEO TECHNIQUES
    SEMIOTICS
    SOCIOLOGY
    LIFESTYLE & TRENDS
    DISTRIBUTION SYSTEM
    RETAIL MANAGEMENT
    FASHION BUYING
    B2B AND B2C COMMUNICATION
    EDITORIAL OFFICE
    EVENT ORGANIZATION
    FASHION SHOW
    DIGITAL IDENTITY
    PUBLIC SPEAKING
    EXPLORING FASHION HISTORY
    BASIC OF DATA VISUALIZATION

    3.
    STRATEGIC BRAND MANAGEMENT
    INTERNATIONAL MARKETS
    MARKETING ETHICS
    BUSINESS PLAN
    ENTREPRENEURSHIP
    BUSINESS LAW
    FASHION PHOTOGRAPHY
    FASHION IN MUSIC AND CINEMA
    ​FASHION STYLING
    MARKETING STRATEGY
    PERSONAL DEVELOPMENT SKILLS
    COMMUNICATION STRATEGY
    ART DIRECTION
    TRANSVERSAL WORKSHOPS
    MAJOR PROJECT


    IED teaching methods require that all the schools:

    • forge strong bonds with the local production and operation systems in their regions;
    • interface with their benchmark sectors;
    • evolve depending on the growth standards of their underlying markets and professional situations.

    For these reasons, rather than just keeping in step with their times, the IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.

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