Master in Transportation Design.
18th edition - The Master course in Transportation Design offers people with a great passion for cars the chance to engage strongly in car design techniques. It takes students at the core of design world, making them learn about innovative thinking and how to approach, develop and finalize the design of a car exterior and a car interior.
Turin is the perfect city for this course, because it is the world capital of car design, and it was the birthplace of the most important design houses and car companies of Italy. The city offers the chance to get the whole network of Car Designers to come to IED sharing their abilities with our students for classes, lectures, workshops or for recruiting young talents.
The Master focuses its approach on simulating a real work experience. The goal is to present a full-scale model designed and sculpted by the students. Then, it will be presented at the Geneva International Motorshow, the world’s most important display of car design.
Duration: 2 years
Get an insight: find out more about Master's activities
Target - Admission to the Master course is open to graduates in all design fields, as well as to professionals with at least two years of work experience in the automotive sector. Applicants can also be directly admitted to a second year’s major.
Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation.
Methodology and structure – The first year gathers students coming from different backgrounds, providing shared theoretical and design basis.
At the end of the first year, participants can choose the second year major: Car Exterior Design or Car Interior Design and User Experience. Both the specialisations receive a commission from a Design Centre for a concept car project, letting students become involved in what, to all intents and purposes, is a true work environment. They work on the same project, but focusing on different aspects. Both of them also deal with some mutual discipline and workshops, which provide in-depth analyses about Advanced Design and Interface Design.
Car Exterior Design students deal with all the different stages of the drafting and with the problems faced by a style centre, the final objective being the production of a full size scale model.
In the Car Interior and User Experience major, students focus on the interiors of the car using the most advanced technologies to develop interactive platforms and interfaces. They deal with planning and timing by facing a real case study, then they work on the design phase with the concept creation.
The Final Project consists in a unique mock-up joining the efforts of the students coming from both majors.
The course is designed to provide a general overview of Marketing and its contents by focusing primarily on the ability to carry out market research and analysis of the general situation of the world of the automobile.
The students must be capable of developing a car concept of a future car based on the principles of marketing.
Sketching is the most common technique used by designers to visualize their ideas and learn how to communicate a shape or concept quickly through fast drawing. It represents a basic technique for visual communication in a Design context.
The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.
Car Design History and Culture
The history of car design is a subject with many sides to it.
The course teaches the history and evolution of car design through the study of the technical and stylistic innovations that have brought it about.
The training of a professional designer must include a thorough understanding of the vehicle technical aspects. To create truly innovative products it's demanded an in depth knowledge of all the components that go from making a vehicle to how it interacts with the users, the road and the environment.
This teaching describes the different phases of a design project: from the concept to the realisation of the object. It enables students to identify the most suitable tools to create their work and to manage the aspects that influence it. Design Thinking and Design Methods are the key contents of this discipline in relation to the Interior and Exterior Design
The student learns how to use specific drawing and photo-retouching techniques, using Digital Illustration and Adobe Photoshop.
The teaching deals with handling images on 2D and 3D using Alias Automotive, from the reproduction of 3D environments to the design of objects and manufactures.
First Year Final Project
The course is aimed at designing the exterior and interior of a vehicle, by applying the principles learnt in the previous design method courses.
The design matrix takes the form of the four IED Schools: Design, Fashion , Visual Arts and IED Management.
Each IED location houses four completely independent schools: what unites them is the common denominator of design culture and shared inspiring principles.
IED teaching methods require that all the schools:
• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
For these reasons, rather than just keeping in step with their times, the IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.