Bachelor in International Event Management - Бад-Хоннеф - Германия - IUBH University of Applied Sciences - I5330

Bachelor in International Event Management

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Bachelor in International Event Management - Очная - Бад-Хоннеф - Германия

  • Описание программы
    Bachelor International Event Management.

    • Degree: Bachelor of Arts (B.A.)
    • Semester: 6 semesters
    • ECTS: 180 ECTS
    • Course language: English
    • Study type: full-time, on campus
    • Intake: Spring & Autumn
    • Campus: Bad Honnef


    Create something great with Event Management!

    Fairs, exhibitions, conferences in a scientific, commercial or political context, corporate marketing events or public cultural events – the event sector is colourful and diverse!

    The International Event Management degree programme is practice oriented and provides you with an understanding of basic principles of business administration and specific managerial expertise related to trade-fairs, exhibitions, conferences and corporate events. Your career opportunities with a Bachelor of Arts (B.A.) in International Event Management are manifold – just as varied as the events you will realise.

    Facts & Figures:
    International Event Management
    Degree: Bachelor of Arts (B.A.)
    Duration: 6 semesters
    Credits: 180 ECTS
    Language: English
    Type of study: full-time
    Internship: 1 semester in Germany or abroad
    Study abroad: 1 semester (optional, performance-related)
    Campus: Bad Honnef
    Intake: Spring & Autumn
    Why should I study Event Management at IUBH?

        International campus with students and professors from more than 85 nations

        Theory & practice
        Theory and practice closely linked through case studies, projects, certificates and internships

        Lectures in English and intensive exchanges with professors and fellow students

        Top-class network of industry contacts for internships and careers at home and abroad

        Small groups
        Instruction in small groups given by lecturers with track records of practical experience

        Training as an expert with the main focus on relevant areas, with a range of choices

        Unique study programme with a high rate of recognition in the industry

        Cooperation with the biggest network for event managers worldwide (MPI)

    Set your personal focus

    During your studies, you can chose one of the following specialisations:

    •     Event Design
    •     Marketing
    •     Human Resource Management
    •     Sales & Distribution
    •     Sustainable Tourism, Hospitality & Events

    What are the professional prospects as an Event Manager?

    Potential employers are event agencies, trade fair organisations, corporations and medium sized enterprises, concert promoters, theatre companies, media companies, PR agencies, as well as public institutions and non-profit organisations.

    Course content:

    Order of study - Overview

    1st Semester

    •     International Event Management
    •     Event Project Management
    •     Marketing
    •     Human Resources
    •     Service Operations & Organisation
    •     Financial Accounting
    •     Academic Research I
    •     Statistics

    2nd Semester

    •     Business Communication
    •     Trade Fairs & Exhibitions
    •     Corporate Events
    •     Management & Cost Accounting
    •     Computer Analysis
    •     Mathematics
    •     Sports Industry

    3rd Semester

    •     Microeconomics
    •     Macroeconomics
    •     Financial Management
    •     German Law
    •     International Law
    •     Event Industry (Project)
    •     Meeting Industry
    •     Creative Industry

    4th Semester

    • Internship in Germany or Abroad

    5th Semester

    •     Business & Marketing Research
    •     Media & PR
    •     Intercultural Aspects of Events

    •     Event Design
    •     Marketing
    •     Human Resources
    •     Sales & Distribution
    •     Sustainability
    •     Destination Management

        or: optional Semester Abroad

    6th Semester

    •     Academic Research II
    •     Media for Events (Project)
    •     Strategic Event Communication
    •     International Event Studies
    • Bachelor Thesis & Colloquium

    The curriculum covers various core elements:

        Integrated Service Management
    •     accounting as well as mathematics and statistics
    •     in-depth understanding and assessment of business correlations

        Industry-specific know-how
    •     practice-related courses help you to thoroughly understand the event industry
    •     detailed knowledge of specific management and marketing topics – fairs and exhibitions, congress management, corporate events and strategic event communication
    •     the focus is on complex event projects, budgeting, financing and controlling of events

        Additional qualifications
    •     organisation theory, intercultural training
    •     computer applications
    •     in-depth foreign language skills in general and business English
    •     second foreign language: Italian, French, Spanish, Chinese, Russian or Arabic

        Studies abroad
    •     the one semester spent studying abroad at one of our partner universities is an optional component of the course and depends on your study performance
    •     training of foreign language skills
    •     practical experience abroad – academic, personal and intercultural

    The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.

    Practical semester

    Thanks to the internship integrated by the IUBH in your studies, you have the opportunity of trying out your academic knowledge outside the classroom.
    You will also get to know the industry and its various specialisations – the perfect basis for your career choice.

    •     You can spend your internship in Germany or abroad
    •     The internship lasts a whole semester
    •     Forge your first contacts in industry
    •     Include the internship as an important element in your CV
    •     Make the most of the opportunity of being taken on after graduation by a company from our industry network

    Extra Curriculum

    Another opportunity to gain practical experience: Extra Curriculum is an optional component of the study programme, and is offered during the first semester.

    The programme contains the following:

    •     Workshops and conferences on and off campus on a variety of topics
    •     Guest lectures by experts from industry and from the aviation sector
    •     Excursions to industry-specific companies, for example destination agencies
    •     or airports
    •     Students are awarded a certificate for regular attendance – for their CVs

    Extra Curriculum gives you additional orientation and insight into the structures of the industry from the very first semester. This is your opportunity to get to know the various forms of business organisation – and thus perhaps also your own future area of specialisation – at first hand.

    Semester abroad

    Students with strong academic performance can optionally spend a semester abroad at one of our partner universities (in-house selection process).


    Your career prospects in Event Management

    Potential employers are event agencies, trade fair organisations, corporations and medium sized enterprises, concert promoters, theatre companies, media companies, PR agencies, as well as public institutions and non-profit organisations.

    As an international event manager you analyse, for example, the respective event market, develop communication strategies, create event and marketing concepts and present them to clients. In addition you organise teams and supplier logistics (Supply Chain Management) and supervise and monitor for example technical, creative and artistic staff.

    Typical employers of an Event Manager are:

    •     Event agencies
    •     Fair organizer
    •     Media enterprises
    •     Charitable organizations

    In short: It involves professional, competent management of events from their design and preparation, through to their implementation and completion. As a graduate of the International Event Management degree programme you can look forward to a wide ranging career field with ever new experiences and challenges – because: Every event is unique!

    The graduates of the IUBH School of Business and Management are in high demand among national and international companies. Thanks to the annual "Career Days" recruiting fair, you can make valuable contacts on the campus of the University to improve your career prospects.


    During the optional semester abroad tuition fees are paid to the IUBH – plus any differences in amount resulting from the tuition fees of our partner universities. This is dependent on the respective university and may vary.

    Valuable contacts and a top-class network

    As well as talent and hard work, a good education and a certain knowledge of your sector, there is another important factor in starting your career successfully – good contacts and a good network:

    •     department heads and lecturers have numerous contacts in industry
    •     at the annual "Career Day" recruiting fair, you can make valuable contacts on the campus to improve your career prospects
    •     you will often be able to find internships and entry-level positions during your studies thanks to the IUBH network

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