The Master course in Arts Management is a grand tour in art featuring a unique itinerant formula that brings students in three art capitals: Florence, Venice and Rome. In these cities, art merges with several business realities, allowing the acquisition of wide-ranging skills and competences they can use in different fields. Participants have the chance to spend one intensive week at IED Venezia, getting in touch with one of the most renowned art institution, such as the Peggy Guggenheim Collection.
A special focus is put on the organization of events, as at the end of each module students have to design and manage an event related to art and culture. The Master course builds a central figure for the life of cultural institutions who deals with art project management. This professional is capable of identifying innovative content, structuring a comprehensive event schedule, planning and developing fundraising events and resource management.
Interdisciplinarity and innovation are the two keywords that characterise the whole pathway, since students get also prepared to face the new scenario of digital professions.
Partner institutions: Fondazione Palazzo Strozzi, Peggy Guggenheim Collection, MUS.E, Fondazione Romaeuropa.
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The Master course is aimed at graduates in humanities, art, economics, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience.
Methodology and structure
The Master course in Arts Management is divided into two operational modules that have an individual study path related to the city in which they are held. The Florence module is focused on training specialists in designing, planning and organising complex events in the cultural fields, whereas the Rome module is concentrated on the fine-tuning of a new approach for managing the artistic heritage in relation with the contemporary cultural scene. Some topics are carried out throughout the whole duration of the course, while others are specific of the two locations. In between the two operational modules, students are involved in a special week in Venice, in collaboration with Peggy Guggenheim Collection. The Master course leads participants into a training path designed as a general framework in which cultural skills, technical expertise, project development abilities are step by step introduced, implemented and consolidated.
The mix of subjects faced during this rich and intense year aims at building professionals who can easily deal with: contemporary artistic scenarios for identifying significant art and culture concepts and enhancing the visibility of the cultural offer; business models for developing actions plans that keep into consideration all the risks and opportunities of a cultural project; new communication technologies and tools for exploiting the potential of culture as economic asset.
- HISTORY OF VISUAL ARTS - FLORENCE
This section features a historical and critical path through the arts, from the beginning of the 20th century up until today, which is focused on the main changes of the visual culture and the influences on contemporary imagination.
- MUSEUM MANAGEMENT - FLORENCE
It is an introductory overview on the main principles and practices involving museum management. Covered topics include: strategic planning and marketing, financial sustainability, permanent and temporary exhibitions and displays, target audience and governance issues.
This courses examines permanent and temporary exhibitions displays. Special attention is given to technical management and lighting technology in set design. Case studies show how to display and enhance an exhibition.
- FOCUS ON CONTEMPORARY ROME AND PERFORMING ARTS HISTORY - ROME
The course is divided in two sections and aims at analysing models for the exhibition and performing arts through lectures and site visits with specific focus on the city of Rome. In the first part of the course, students have the chance to visit museums and collections of contemporary art, private galleries and foundations. The second part of the course focuses on the final project, serving as a critical analysis and implementation of the materials and ideas produced by the students.
- LATERAL THINKING LAB - ROME
The lessons analyse the economic principles of the cultural system: institutional framework, supply and demand, dynamics and horizons, cultural sustainability and compatibility. A particular attention is paied to the dilemma among public and private funding for culture and the relationship with public administration in a multidisciplinary perspective.
- PEGGY GUGGENHEIM EXPERIENCE IN VENICE
Participants attend one-week workshop in Venice in which they visit all main cultural institutions and take part to classes held by Peggy Guggenheim Collection staff. The Peggy Guggenheim Collection is among the most important museums in Italy for European and American art of the first half of the 20th century. It is located in Peggy Guggenheim’s former home, Palazzo Venier dei Leoni, on the Grand Canal in Venice.
The design matrix takes the form of the four IED Schools: Design, Fashion , Visual Arts and IED Management.
Each IED location houses four completely independent schools: what unites them is the common denominator of design culture and shared inspiring principles.
IED teaching methods require that all the schools:
• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
For these reasons, rather than just keeping in step with their times, the IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.