Course of Advanced Graphic Design
: July 2019
: 3 Weeks
The Advanced Graphic Design summer course provides you with the necessary skills and a solid understanding of the key areas of graphic design. You will increase your level of expertise and confidence in the many components of visual communication. With an in-depth knowledge of the principles of design you will learn to create professional designs in both print and digital formats as well as gaining valuable insights into the areas of logo creation, image creation, designing for the web, typography and branding.
During this three-week course, you will examine and draw inspiration from the artistic treasures and great museum in Florence in order to create the visual identity of a chosen museum that needs rebranding, maintaining the brand consistency and voice across mediums.
Lessons are held from Monday to Friday, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.
The program is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main graphic tools and software (Adobe Ps/Ai) and should be motivated to work independently or in team and under deadlines.
Methodology and structure
With an in-depth knowledge of the principles of design, this program provides you with the skills to create professional designs in both print and digital formats, as well as gaining valuable insights into the areas of logo creation, image creation, designing for the web, typography and branding. The program takes Florence and its museums as a starting point for the students’ project. Based on your research, and drawing inspiration from the visits to major art and historical sights, and open-air attractions in Florence, you will create a visual concept for a “New Museum in Florence”. You will have to select the right visual elements, that consists in naming, branding, infographic and the advertisement campaign, to contact with the visitors. During the final presentation, each project will be discussed individually or in group.
Summer course includes a strategic combination of theoretical lessons, case studies and workshops with industry professionals, as well as site visits to design studios and exhibitions. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field.
- MUSEUM VISIT
- IDENTITY AND COORDINATE IMAGE
- MUSEUM SYSTEM AND PUBLIC UTILITY GRAPHIC DESIGN
- ADVERTISING AND ELEMENTS OF PRESENTATION
- ASSIGNMENTS AND FINAL PROJECT